Memophenol: Rewarded best ingredient for Healthy Ageing!

ACTIV’INSIDE is very proud to be winner of the NutraIngredients Awards 2017 with Memophenol^TM, selected among several dozens of products as “Ingredient of the Year”, in the Healthy Ageing category. This award recognizes “true innovation and cutting edge research in healthy foods, supplements and nutrition”.

More than just an award, this “Ingredient of the Year” prize reflects the uniqueness of Memophenol^TM, an innovative formulation clinically proven to improve cognitive functions, resulting from a large International research program and based on a full scientific, demonstrated, published and patented action.

Activ’Inside won the battle against several dozens of entries, according to a team of expert judges. Each participant has submitted a file per innovative product by January 2017.

The selection was made according to 6 criteria:

• Science – Is the nutrient backed by peer-reviewed safety and efficacy research?
• Innovation– Demonstrate the nutrient’s genuinely novel position in the market. How is this achieved?
• Commerciality– Demonstrate the nutrient’s commercial success to date and formulation/application use and future potential. What problem does it solve?
• Marketing– Demonstrate how the nutrient is being marketed and to which demographic(s)? Are there any trends inspiring your nutrient?
• Markets/channels – In which markets is it present and via which channels did it get there?
• Nutra pride – Is this a contribution the nutrition world can be proud of? Why?

Memophenol^TM ingredient has excelled in the “Ingredient of the Year – Healthy Ageing” category. Selected as finalist and presented to the jury by the Wednesday 10^th May, in Geneva, during the second day of Vitafoods Europe 2017, Memophenol^TM by Activ’Inside was announced winner during the awards ceremony by Wednesday 10^th May evening.

“This award is the reflect of Memophenol^TM uniqueness. The committed R&D approaches, with 8 pre-clinical scientific studies performed, combined with the clinically proven effectiveness on learning and memory, are assets and factors of differentiation for a singular Healthy Ageing Ingredient” says Benoit LEMAIRE, CEO of ACTIV’INSIDE.